Thomas Cook India’s Strategic Corporate Travel Market Gives Strong Results
Indiver Rastogi, President & Country Head – Corporate Travel, Thomas Cook (India)
Thomas Cook India’s internal customer research had revealed definitive trends of corporate migration to online modes for their business travel needs. Hence with a strategic intent to leverage this significant and growing online potential of the Corporate Travel market, the Company developed its web based booking tool ‘Click2Book’ that empowers its corporate segment with a comprehensive suite of products- across flights, hotels, cars, visas, foreign exchange and travel insurance.
For today’s on-the-go business traveller, the speed and convenience of a self-booking tool is invaluable. Added to this, is the strong advantage of Thomas Cook India’s technology platform that incorporates corporate policies, to ensure strict compliance while simultaneously driving efficiencies, improved turnaround time and strong cost savings. The adoption by corporates of its online tool has been noteworthy: Thomas Cook India has witnessed an over 30% YoY increase in adoption over the last 3 years. What is significant is that the uptake is not restricted to MNCs or India’s top Corporate Houses, but equally the company’s SME business travellers.
Speaking about this development, Mr. Indiver Rastogi, President & Country Head – Corporate Travel, Thomas Cook (India) Limited, said, “At Thomas Cook India, our data has highlighted the noticeable shift in interface from desktops/laptops to mobiles, especially among our always-on-the-move business travellers.. Against this backdrop, our investing in a smart corporate self-booker was a strategic imperative- to capitalise on the strong potential online corporate market.”