Dr Trust HJ Lin who has been leading Taiwan Tourism Bureau in India along with a host of
other regions, has been recently appointed as Deputy Director General, Taiwan Tourism Bureau.
In his new role, Dr Trust will be supporting the Director General in leading the tourism bureau to
greater heights with his experience and international network with trade, tourism and countries
globally.
 
Dr Trust has steered the Taiwan Southbound policy announced by President Tsai Ing-wen in
2016 that aimed at enhancing cooperation and exchange between Taiwan and 18
countries in Southeast Asia, South Asia and Australasia. During his tenure Taiwan started to
invest and emphasize in growing their market presence in India and attracting Indian travellers
(from holiday and MICE/B2B) which witnessed an expansion of tourism opportunities and a 7-
fold growth in tourism from India in the past few years.
 
Dr Trust will also lead the post-Covid revival of tourism from both an inbound and outbound
perspective, with his PhD in Strategic Management serving as an essential tool in leading the
new phase of Tourism.